Nasty chat trials
Users build 'frames' on any design platform, submit them to Facebook and then friends nearby will have access to the creations.In the same month, a 'Messenger Camera' was designed to make it quicker to capture and share photos and videos without having to dip out of a conversations - a feature that already existed on Snapchat.A Facebook spokesperson said its version of the Snapchat feature was a way 'to see at a glance fun facts about the people you message with.''For example, a lightning bolt may appear next to the name of a person you've messaged with for at least three days in a row, and a counter will indicate how many consecutive days you've been chatting', the spokesperson told Mashable.'We're interested to see if people enjoy this insight, but we don't have any additional information to share at this time.' One of the first signs Facebook was copying Snapchat was in March 2016 when it bought MSQRD, an app that overlays silly live filters to your selfies.The app lets users apply filters to their faces - similar to Snapchat 'Lens' filters.Enjoy the new version and please don't forget to rate the app. Facebook is continuing it relentless effort to copy Snapchat by testing a new feature that encourages friends to send messages back and forth for consecutive days.Despite the blatant copying, Evan Spiegel, Snapchat CEO, doesn't seem phased.
The 'copycat' behaviour by Facebook is part of the company's efforts to take down its rival by mimicking its most popular features.
The firm has even created a 'Teens Team' in an attempt to win back its teenage user-base, and some internal groups tout the mantra 'don't be too proud to copy', according to a report by CNBC.
The report claims Facebook doesn't hide its tactics internally – and, it says employees even pass around memes in jest of the company's 'Snapchatization.'Features that Facebook has previously copied from Snapchat include live filters, QR codes and location-based filters.
One of the first signs Facebook was copying Snapchat was in March 2016 when it bought MSQRD, an app that overlays silly live filters to your selfies.
The app lets users apply filters to their faces (pictured right) - similar to Snapchat 'Lens' filters (pictured left)December 2016 - Location-based filters and in-app camera Facebook introduced custom location-based camera filters that overlay pictures and videos – similar to Snapchat's 'geo-filters'.